Trial and error. Some inks work better on certain papers or with certain nibs than others. (Gouache works on any paper, I've found, while Higgins is much more particular.) Some inks look exactly like what you want for a given project (Sumi has a lovely sheen to it, while Higgins and walnut ink are more flat, and Fine Tec is pricy). Some inks are already conveniently mixed up in the right sized container on your desk, and you only have half an hour, and don't want to waste any of that time mixing up gouache.
It's like tasting wine: no matter what the oenophiles tell you or what price they stick on bottles, you should buy and drink the wine that you like. Similarly, use the ink that you like for whatever you're doing at the time, and the best way to figure out what you like best is to do what you're doing: try it out and play around.