With respect to promoting calligraphy, the excellent publications put out in the 19th and early 20th century have no equal today, just as the great skill of the penman then has no equals today in terms of quality of execution of work.
One of the best ways of promoting calligraphy today would be to produce hi-quality reprints of some excellent books and/or materials from that time at different price points.This would allow people to benefit from close and careful study of the finest examples of calligraphy at their leisure, without the problems inherent with videos and internet communications. People in the past were able to achieve the greatest heights of skill by studying and working from books, and there is no reason why this cannot be done today. Books have been around for thousands of years before you-tube and I believe, having worked at a university, that books are better as a learning tool than videos and e-mails &c.
With regard to titles, I believe that works of calligraphy should be able to speak for themselves without needing titles attached to the people who made it. So that said, the title of "Professor of Calligraphy": Is that formally given by the university? Because looking at the website of that univeristy I see that Giovanni De Faccio's title is something that translates as "assistant", and he is not specifically listed as a professor:
https://translate.google.co.uk/translate?hl=en&sl=de&u=http://www.ndu.ac.at/ueber-uns/mitarbeiterinnen/mitarbeiterinnen/employee/de-faccio.html&prev=searchWith respect to Master Penman , IAMPETH was founded in 1949, but the "Master Penman Society" associated with IAMPETH was created in 2001 by one person, and closed in 2015. The title/society has always attracted controversy as well, since it was created by just one person who decided who could be part of the club, and calling oneself a "Master" is a vast and far-reaching claim to make, especially when there are people of equal or greater skill who do or did not use such a title.
With respect to prices, on the indigogo $449 for "rare handmade ink" is a remarkable price for 25ml of ink, as is $49,999 for "An Original Masterpiece 16x20" by Michael Sull or Barbara Calzolari.