I subscribe to your blog, Erica your post arrived in my mailbox. It was very powerful, especially on the heels of Iampeth. The contributions to this thread have also been very thoughtful and affirming. I hope my thoughts don't throw a fox in the chicken house.
The one thing nobody has mentioned and the thing that keeps coming to mind is that the established calligraphers of today, the ones doing quality work and being paid for it, all started somewhere. I doubt the quality of their work 'then' was what it is today. Though I can't always do what I know, I'm learning real quality when I see it , and feel just a little depressed when I see work for sale that is clearly inferior, or worse yet, used as an example for fee based classes taught by people who mistakenly believe they "have this thing." But again, everyone starts somewhere. Hopefully, those who begin to make money before it is justified, continue to hone their craft and continue to learn. As for teaching, I'm sure we've all heard the adage, 'teach what you want to learn.'
When I first learned calligraphy, I took classes at a nearby college from a woman (Susie-Melissa Cherry) who's been in the industry since she was young. In her 6-week intermediate class, she teaches *projects* that you can do with your calligraphy, and she teaches you how to run prints and copies and learn about paper and colors, etc. I loved this class, because it took "here's how to write beautifully" to a new stage of "and here's what you can do with it!"
She also talks about pricing, and I loved her approach: "Your time and skill is valuable, and if someone asks you to make something for them, you can charge. Charge based on your skill level. This is how much I charge after almost 30 years of practice, and this is how much I suggest you charge as a beginner. Then increase your prices over time as you become more skilled."
I really believe anyone doing any sort of craft can and should (if they want) make money that way, because you're right...you have to start somewhere. The problem I see is when people at a low-skill level want to make high-skill level money right away without putting in the effort, time, and dedication. OR, when someone with a low-skill level markets themself as something beyond that, which is confusing for a general population with limited knowledge on whatever the subject is. Both of these practices create all the problems people have been mentioning: flooded markets, distorted pricing, lowered expectations, whatever.
All trades and crafts go through something similar I think. Trends come and go, and with them so do the crowds of followers. That being said...anyone excited that bell bottoms are back in fashion?!